JACOB MOHAN
I design GTM systems that structure acquisition, pipeline, and conversion into predictable revenue workflows. My work focuses on building systems that produce outcomes, not just implementing tools.
AI-driven GTM systems across CRM, pipeline automation, and conversion workflows.
HubSpot, Salesforce, Apex code, LWC, Agentforce, APIs, n8n, LLM agents, Python/Node.js, scraping, analytics pipelines.
Systems for lead sourcing, enrichment, segmentation, messaging, A/B testing, and CRM-driven revenue workflows.
Inconsistent subscriber growth and fragmented marketing workflows across channels.
Designed GTM system integrating landing pages, email campaigns, segmentation, and multi-touch workflows with AI-assisted messaging.
Increased subscriber conversion ~30% | Reduced onboarding time ~60% | Established structured pipeline across acquisition to conversion
Manual lead sourcing, outreach, and A/B testing fragmented across tools.
Built AI-driven pipeline for lead sourcing, scoring, enrichment, and outreach with deterministic A/B testing and event-based tracking.
Structured outbound pipeline with measurable performance (CTR, open rate, variant testing) | Cost-aware enrichment optimizing CAC and campaign efficiency
Contractor Intelligence GTM System
Contractor SaaS teams often have scattered GTM signals across websites, reviews, permits, product usage, call notes, billing events, and CRM records, making it hard for sales, marketing, and CS teams to act with the right context.
Built a Salesforce-native GTM intelligence proof-of-concept that uses Agentforce, Apex actions, a backend enrichment API, and CRM-persisted workflow state to turn contractor market signals into structured account intelligence, qualified Lead creation, reviewed outreach drafts, follow-up tasks, and rep-facing intelligence panels.
Created a working prototype for contractor search, enrichment, ICP scoring, durable Salesforce context, human-reviewed outreach, follow-up task creation, and account intelligence that can extend across outbound, PLG conversion, customer expansion, churn prevention, routing, and manager workflows.
GTM Systems
CRM workflows, pipeline automation, segmentation, A/B testing, campaign analytics
AI Systems
LLM agents, prompt design, RAG pipelines, model evaluation
Engineering
Python, Node.js, APIs, scraping, Supabase, automation pipelines
GTM Engineer | AI Automation & Revenue Systems - Tendem
- Built AI-driven GTM workflows across CRM, segmentation, and campaigns
- Designed automation systems improving pipeline consistency and efficiency
Search Quality & Ranking Evaluation Specialist - RWS Group
- Evaluated search ranking using Needs Met and Page Quality frameworks
- Assessed content trust, authority, and alignment with user intent
LLM Evaluation & Model Alignment Specialist - Outlier Scale AI
- Evaluated and generated training data across chat, RAG, and multimodal tasks
- Applied structured evaluation methods to improve model reliability